My career began in Journalism, writing for Rolling STone, Wired, Dirt, and harper's. My branding work started at New York's Arnell Group. it continued with MRM WOrldwide,Ogilvy, and side projects like the script for Spike Jonze's classic Daft Punk video, "Da Funk". In 2008, Nemo design brought me to Portland, Oregon, where I worked extensively with Nike. My next job at Cinco design put me to work with microsoft. in 2012, I entered the Asian Marketplace. Based in Bangkok, I Landed a book contract with Harper Collins, and wrote features for Newsweek. I worked with local agencies and start ups as a consultant, then helped launch Gogoro in Taipei. A recent relationship with Adidas has expanded my work to Europe. I am a Graduate of New York University, and work with clients around the world.
I write strategy, signage, digital, retail/environmental narrative, scripts and more.