Working closely with Amazon producers, I wrote product descriptions and instructions for Amazon Echo and the Fire Tablet.
My work for Amazon Echo involved reiterations of the introductory video. Writing scripted voice over dialogue to accompany animated demonstrations, I built a lightly branded narrative that explained the abilities of this revolutionary technology, while showing users how to maximize their experience.
For Fire, I reviewed UX wire-frames and descriptions from Amazon engineers. Translating tech heavy informational copy into lightly branded, simple instructions for new users, I helped clarify the capabilities of the product, while affirming the value of their new purchase in a seamless experience launched upon initial product activation.