Working closely with Amazon producers, I wrote product descriptions and instructions for Fire Tablet and Amazon Echo.
For Fire, I reviewed UX wire-frames and descriptions from Amazon engineers. Translating tech heavy informational copy into lightly branded, simple instructions for new users, I helped clarify the capabilities of the product, while affirming the value of their new purchase in a seamless experience launched upon initial product activation.
My work for Amazon Echo involved reiterations of the introductory video. Writing scripted voice over dialogue to accompany animated demonstrations, I built a lightly branded narrative that explained the abilities of this revolutionary technology, while showing users how to maximize their experience.