For Boon Rawd/Singha, I helped create a branded pitch for private investors in a new island resort in the Maldives. Working with their team in Bangkok, I helped name the resort, then create compelling narrative to evoke the spirit of the venture while identifying key investment advantages. Although that work remains proprietary, the button below leads to a description of the property.
As writer for the launch of Turnstyle, the underground shopping mall beneath Columbus Circle in New York City, I worked closely with founder Susan Fine and the design team at PS New York. Creating the organizing brand concept and tag line for the enterprise (Main Street Just Went Underground), I wrote additional ad copy for display in New York subways, visible to 90,000 commuters a day. Adapted and utilized throughout the website and on promotional merchandise, this brand copy helped establish Turnstyle as an instant NYC hit. That work is in the slideshow below.