Predator Book with David Beckham

Like Nike basketball has the Air Jordan, Adidas football has The Predator. This iconic and influential boot revolutionized the look and feel of the pitch. the book which helped celebrate the Predator legend was my first job writing for Adidas.

With the legendary footwear came a legendary player. Perhaps no player embodied the power and style of Predator more than David Beckham. When Adidas rebooted the Predator, David Beckham was asked to collaborate on the redesign.

Using transcripts from David Beckham’s design sessions at Adidas, then researching his incredible professional career, I found a narrative for the project that matched his journey as a player and style icon with the debut and evolution of Predator. Blending personal and product story together, the book is rooted in the Adidas brand value of collaboration. Working with such a star player and brand was truly inspiring.

The inspiration continued, as I joined the Brand Design team in Germany to work on World Cup creative, then help launch the Adidas’s Fifth Avenue flagship store in New York.