I was a rookie New York City copywriter In 2001, when the Twin Towers went down.
For a terrible moment in life, nothing made sense. The only response was making less sense. Changing my name to Von Von Von, I pretended I was from Antwerp and started an inexplicable shot at pop stardom. I made music, I made videos, and I made love. The path started with a drum machine in my studio apartment and took me all the way to Hollywood, with a pivotal stop at Harlem’s Apollo Theater.
It’s impossible to really explain how much fun those years were. I had more laughs running around New York in a faux fur and a fake accent than most people have in their lifetime. Everywhere I turned, there were artists who wanted to help. Producers, photographers, directors, dancers, stylists, writers, musicians, and more. Nobody was hustled. People saw me having fun and just wanted in. The House Of Von got larger and larger, growing to gain a loyal following and promising future.
But that big record deal never happened. C’est la vie. Von Von Von taught me that you have to really want it… but you can’t really want it. Probably it’s more fun imaging what VVV might have been. Could have been. Should have been. I’ll let you decide for yourself. Watch the magic. Feel the love. It either happens, or it does…
