A Book, The World Cup, and a FlagShip Fifth Avenue STore.
Like Nike basketball has the Air Jordan, Adidas football has The Predator. This iconic and influential boot revolutionized the look and feel of the pitch. the book which celebrated the legend was my first writing job for Adidas.
Joining the Brand Design team in Europe, I worked on World Cup creative, then created retail narratives for Adidas’s Fifth Avenue flagship store in New York City.
