I was a rookie New York City copywriter In 2001, when the Twin Towers went down.
For a terrible moment in life, nothing made sense. The only response was making less sense. Changing my name to Von Von Von, I pretended I was from Antwerp and started an inexplicable shot at pop stardom.
It’s impossible to explain how much fun those years were. I had more laughs running around New York in a faux fur and a fake accent than I can remember. Those laughs caught on, and the house of Von welcomed party people, uptown and down.
the big record deal never happened, But “VVV” was a big deal in my evolution. Life presents very rare opportunities to really go for it. Nothing is guaranteed in those moments, but when Truly realized, they resonate pleasantly— sometimes epically— throughout life.
Probably Von Von Von explainS that process best: “It either happens… or it does.”
